Factors Affecting Cognitive Decision Making - 1906 Words

Introduction Decision making is an important area of study in psychology, because it ultimately affects behavior, as is demonstrated in studies discussing gambling and risky decisions. The research on factors affecting decision making is crucial, not just for the overall advancement of psychology, but because it has strong application value. It can be used for helping certain individuals make better decisions in important or stressful situations, and to decrease risky behavior overall. Decision making is affected by a variety of factors. Gender seems to have the strongest effect on decisions regarding impulsivity, as is shown in studies using the Iowa Gambling task (e.g. Dretsch and Tipples, 2011). Gender differences are also present when†¦show more content†¦Stress was induced by using a cold pressor task where participants must keep a hand in water and ice for as long as they can. The control group put a hand into warm water (Lighthall et al., 2012). Under the fMRI, the participants completed a BART decision task which involved rewards proportionate with decided risk (Lighthall et al., 2012). The results indicated a significant difference between males and females in the stress induced condition the overall amount of rewards collected from the BART task, and the speed in which decisions were made. Males under stress made faster decisions than females and earned more rewards as well (Lighthall et al., 2012). The fMRI images also showed gendered difference s. Under stress, males had increased activation in the dorsal striatum and anterior insula, whereas the females showed a decrease in activation (Lighthall et al., 2012). These results are particularly important because they show how stress can be a clear hindrance to female decision making, and therefore should be avoided when possible to improve decision making capabilities. Self Control A 2013 study by Kool, McGuire, Wang, and Botvinick investigates the connection between self-control and decision making, and the role of executive functioning on this connection. The researchers used intertemporal choice (ICT) tasks, demand selection (DST) tasks, and a Self-Control Scale, questionnaire. The ITC tasks have participants make decisions about whether they would prefer aShow MoreRelatedCognitive Process And Consumer Behavior And Purchasing Choices1746 Words   |  7 PagesJOANNA HESKETH A RESEARCH ON COGNITIVE PROCESS RELATED TO CONSUMER BEHAVIOR AND PURCHASING CHOICES By ADEOLA SAINT MATTHEW DANIEL (576870851) ‘This research project observes the Vancouver Island University code of conduct’ TABLE OF CONTENT CONCEPT OF CONSUMER BEHAVIOR†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....3 COGNITIVE PROCESS ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 COGNITIVE ACCURACY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 COMPONENTS OF COGNITIVE ACCURACY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4, 5 FACTORS AFFECTING PURCHASING DECISIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 CONTROLLING LEARNINGRead MoreBiological Factors Affecting Decision Making Essay736 Words   |  3 PagesBiological Factors affecting decision we made. There are many of factors influencing your decision making process either in a positive or a negative way. In addition to what is already determined by your genes, according to various sources the following biological and psychological factors play an important role. Biological factors ï‚ § Nutrition is essential for organs to develop (building material), but also to let it operate (fuel). On average, as much as 25% of all energy a human daily takes inRead MoreChildren With Dementia And Parkinson s Disease1488 Words   |  6 Pages 1. Introduction Dementia is a collection of symptoms caused by disorders affecting the brain which impact on a person’s functioning, ranging from thinking to behaviour and the ability to perform ordinary tasks and there are different type of dementia with the most common types being Alzheimer’s disease, vascular dementia and Parkinson’s disease (Keast, 2015). In 2009, nearly two-thirds (62%) of people identified as having dementia or Alzheimer s disease were living in a health establishment suchRead MoreThe Rational Choice Theory1728 Words   |  7 Pageswidely used in other disciplines such as sociology, political science, and anthropology. It has gained influence in politics and sociology over the past thirty years. This choice theory stressed the role of knowledgeable self interest in the decision making of individuals. The main purpose of this paper is to provide an overview of Rational Choice and Deterrence theories, to explain the similarities and difference between the two. The concept of Rational Choice was developed and rooted in the earlyRead MoreConsumer Buying Behavior : Post Purchase Dissonance And Factors Affecting Such A Behavior Essay777 Words   |  4 PagesConsumer buying behavior - Post Purchase Dissonance and factors affecting such a behavior. Introduction In a highly dynamic environment, marketers in order to increase product’s sales should not only create new customer base but also retain its existing ones. For that to happen, higher customer satisfaction is required which also helps to.increase revenue. When a consumer purchases a product and comes back home, he starts analyzing his decision and leads to post purchase dissonance when his behaviorRead MoreBehavior of the Student1605 Words   |  7 Pagesprograms, it is important to understand first what constitutes student misbehavior and second why students behave the way they do.   Theoretical Framework The framework of this study was base on Kurt Lewin’s Topological and Vectors Theory. Lewin, a cognitive-field theorist came up with his view focused on the psychological field in life span of an individual. 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Value of Purchasing Decisions If you want to get people to buy your merchandise, you need to understand how people make buying decisions. Product quality and seller reputation matters, goes without saying. Internet purchases begin with Google searches. Most customers do internet research and match different options. This relatesRead MoreThe Link Between Pleasure And Aggression Dealing With Peoples Choices And Judgement1726 Words   |  7 Pagesuniversity students. One of the groups studied, showed more violence or bad behavior, while the other population is considered normal. The overall goal of the experiment is to evaluate whether the connection between pleasure and aggression and decision making primes a fixed or dissonant behavior (Alvarado Ramirez; 2014). This testing was a voluntary unpaid experiment for participants and was completely anonymous. The ages used in the groups were very parallel, the felons mean age was 17.06 and theRead MoreMany victims of serious car accidents survived with impaired ph ysical functions. Hong Kong record a800 Words   |  4 Pagesneurologic recovery by hospital discharge2. There are seven factors affecting patients coping with SCI: personal resources, health-related factors, social physical context, cognitive appraisal, adaptive tasks, copping skills and health-related outcomes3. I. Personal resources These include self-efficacy (SE), self-esteem, sense of coherence (SOC), spirituality, optimism, intellect and other personality characteristics3,4. These factors are associated with positive coping, and are determinants of